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$3 Billion for Conservation

Ducks Unlimited, Ducks Unlimited Canada, Ducks Unlimited de México and Wetlands America Trust continue to make DU's vision of abundant wetlands a reality through a new, historic $3 billion comprehensive campaign.



For the first time in its 87-year history, Ducks Unlimited has delivered 1 million acres of conservation across North America in one year thanks to more than a million supporters and partners including private landowners, hunters, corporations, major donors, state and federal agencies.

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From pintails to people, fish to flood prevention, wetlands play an essential role in the lives of people, wildlife and waterfowl across North America. Peacefully disguised as breathtaking marshes, these habitats relentlessly perform their job as powerhouses for biodiversity, water quality and recreational playgrounds.
Yet more than ever, these landscapes, some of the most productive ecosystems on earth, are threatened and lost every day.
Our Conservation For A Continent campaign will raise at least $3 billion by 2026 to expand on the 18 million acres DU, Ducks Unlimited Canada and Ducks Unlimited Mexico have already conserved across North America.
Major milestone announced: ONE MILLION ACRES - FY24 (May 2024)
Major milestone announced: International campaign reaches $2 billion with two years remaining (April 2024)

Conservation For a Continent is built on five priorities:

Breeding Landscape Conservation

Donor support will help protect and restore crucial breeding habitat across the continent, from prairie potholes to the boreal forest; and fund conservation advocacy, scientific research, sustainability and biodiversity efforts.

Migration and Wintering Landscape Conservation

Investment in these essential landscapes means protecting and restoring wintering and staging habitats to ensure healthy waterfowl return to the breeding grounds. These habitats also provide flood protection and buffering against coastal storms and sea-level rise.

Conservation Research and Education

Ducks Unlimited relies on science to guide our conservation on landscapes most important to wildlife, people and communities. Donor support will fund ongoing scientific research, support DU’s advocacy work around policies and regulations, and help educate and engage tomorrow’s conservationists.

Wetlands Forever

One of DU’s strategic goals is to grow the scale, accelerate the pace, and strengthen the impact of wetlands and waterfowl habitat delivery. Donor support will fund programs to encourage volunteerism and fund mission-focused projects and initiatives where the need is greatest.

Conservation Legacy

The migratory patterns of waterfowl and the creation of mighty wetland habitats have developed over long periods of time. Similarly, Ducks Unlimited has built a robust conservation program thanks to long periods of support from donors who leave a legacy through gift/estate planning and endowments.

Mission Supporters

Richard Lipsey's picture

Richard Lipsey

A Louisiana Conservation Legend

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CenterPoint Energy Foundation


Valero's picture


Valero Commits $100,000 to Coastal Restoration in Louisiana

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Ruly Carpenter

Making Baseball and Conservation History

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Prairie Meadows

Prairie Meadows Grant Will Fund Iowa Wetland Restoration

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Maryland Society

New Maryland Society Reels in Funds for Conservation

Jenzen Family's picture

Jenzen Family

A Family Tradition

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Gail Johnson

Continuing a Legacy of Giving

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Frey Foundation

Securing Habitat Along Nebraska’s Platte River

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Eberts Family

Joint Survivorship Life Insurance Helps You Plan for the Future

Conservation For A Continent builds on the success of past campaigns:

$2.34 billion Rescue Our Wetlands campaign, which concluded in December 2018.

$1.88 billion Wetlands for Tomorrow campaign, which ended in 2010.

See our work

Ducks Unlimited works in all 50 states, Canada, and Mexico to restore wetlands habitats.

Learn how your support helps on-the-ground conservation efforts.

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Support the Mission

Your support of Conservation For A Continent will help hundreds of species of wildlife and millions of people who rely on healthy wetlands.

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