MEMPHIS, Tenn. – June 28, 2021 – Ducks Unlimited Television (DU TV) is moving to Sportsman Channel beginning July 3.
First airing in October 1998, DU TV is the longest running waterfowl hunting and conservation-based show in television history. During that time, the show has traveled across North America capturing thrilling hunting footage and spreading Ducks Unlimited’s (DU) wetlands and waterfowl conservation messages.
In 2013, DU partnered with Mossy Oak Outdoor Sports and Entertainment (MOOSE) to produce the show and that relationship continues today.
Throughout its unprecedented run, DU TV has entertained and educated hundreds of thousands of faithful viewers. Waterfowl hunting is the core of the show but that’s not the only focus. Highlighting DU’s loyal supporters and volunteers, telling their stories and teaching the benefits of wetlands and waterfowl conservation all play a big part in the show’s success.
“For 23 seasons, DU TV has brought our audience exciting waterfowl hunts from around North America while showcasing our conservation mission,” said DU Chief Brand Officer Doug Barnes. “The people and places captured by DU TV cameras are the organization’s strength and the basis for 84 years of unparalleled achievement in wetlands and waterfowl conservation. We are excited to start this new chapter for DU and DU TV.”
DU TV will anchor Sportsman Channel’s Saturday afternoon waterfowl and upland hunting lineup. DU TV airs at 2 p.m. EST in the top spot on the “Landing Zone presented by Ducks Unlimited” show block.
Outdoor Sportsman Group (OSG) owns Sportsman Channel among its industry-leading multimedia portfolio. Sportsman Channel and OSG are pleased to add DU TV to their outdoor show programming mix.
“The partnership with Mossy Oak and Ducks Unlimited reunites two keystone brands with the pre-eminent multimedia company in the outdoor industry,” Outdoor Sportsman Group Director of Programming Sales Monte Daniels said. “We come together as leaders in apparel, conservation and media to reach an audience that is unmatched in its dedication to the outdoor lifestyle. This relationship allows our partners to grow their brands by reaching the largest, most targeted enthusiasts in the outdoor space while providing OSG top quality content for its platforms. Together we are stronger,”
A library of DU TV episodes will also be available via the MyOutdoorTV (MOTV) streaming application, also part of the OSG family. MOTV currently supports 129,000 paid subscribers with outdoor lifestyle themed content.
Follow DU’s newest Twitter feed-@DUNews1937-to get the most up-to-date news from Ducks Unlimited.
DU TV airs Mondays at 1 a.m., Wednesdays at 7:30 a.m., Fridays at 12:00 p.m., Saturdays at 9 a.m. & 2 p.m., and Sundays at 3:00 a.m. (all times Eastern) on the Sportsman Channel. The Saturday 2 p.m. slot anchors “The Landing Zone presented by Ducks Unlimited” waterfowl and upland hunting lineup. Bonus content and classic episodes can be found at www.ducks.org/dutv.
DU TV is sponsored by Browning Arms, Browning Ammunition, Drake Waterfowl Systems, Zink Calls, Higdon Outdoors, Purina Pro Plan,Mossy Oak Camo, Mossy Oak Properties,Mossy Oak Biologic, Mossy Oak Nativ Nurseries,and Tetra Hearing.
Ducks Unlimited Inc. is the world's largest nonprofit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 15 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org.