MEMPHIS, Tenn. March 4, 2020 Purina Pro Plan, the official performance dog food of Ducks Unlimited (DU), will be the presenting sponsor of the inaugural Ducks Unlimited Expo (DUX), May 15-17, at Texas Motor Speedway in Fort Worth, Texas.
DUX is a three-day, family friendly, hands-on consumer show consisting of several interactive villages where you can see, try and buy the latest in outdoor products and talk with industry experts. DUX will also feature exhibitions, educational seminars and demonstrations.

Purina Pro Plan will also host its 23rd annual Incredible Dog Challenge Central Regional during DUX, featuring some of the most athletic dogs from across the country. This premier canine sporting event features an array of dog breeds competing in Olympic-style events, including high-flying disc routines, head-to-head weave pole racing, large and small dog agility courses, Jack Russell hurdle racing and the crowd favorite diving dog where dogs run and leap off of a 40-foot dock into a 19,000-gallon pool of water.

The Purina Pro Plan Incredible Dog Challenge has become a nationally renowned event known for attracting world-class canine athletes in a first-of-its-kind competition and nationally televised championship.

Purina Pro Plan has been a proud partner and the official performance dog food of DU since 2015, said Amy Batson, DU chief fundraising officer. We are thrilled that Purina has committed to expand their existing partnership with DU by being the presenting sponsor of the DU Expo, and the Incredible Dog Challenge Central Regional will be a great event that attendees from all over will enjoy. Purinas support of DUX helps further our mission and engage new audiences for conservation.

Daily admission to the 2020 Ducks Unlimited Expo is $10 for adults, kids 12 and under are admitted free. The Purina Pro Plan Incredible Dog Challenge will take place on Saturday, May 16, from 11 a.m. to 4 p.m. For more information on DUX, please visit

Ducks Unlimited Inc. is the world's largest nonprofit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 14 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit

About Purina Pro Plan

Purina Pro Plan is a leader in the advanced nutrition category, with more than 70 formulas in dry and wet pet food to help meet a variety of needs. Its science is backed by 500 Purina scientists globally, including nutritionists, veterinarians and behaviorists, who continuously rethink what nutrition can do. It is also the food of choice for 9 of the last 10 AKC Retriever Champions*. For more information, visit or follow @ProPlan on Twitter, Instagram, or Facebook. The brand is manufactured by Nestl Purina PetCare, which promotes responsible pet care, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestl Purina PetCare is part of Swiss-based Nestl S.A., a global leader in nutrition, health, and wellness.
*The handler or owners of these champions may have received Purina Pro Plan dog food as Purina ambassadors.

Media Contact:

Ashley Ward
(901) 758-3808