Courtesy of Winchester


EAST ALTON, IL (December 1, 2023) — Winchester announces the launch of its new pet products lines, the Winchester Signature series and premium brand, King Buck. The pet lines include a wide variety of dog collars, leashes, bowls, vests, training tools and dog beds. 

Winchester and The Third Bull & Co. have collaborated to develop high-quality products for the millions of pet owners throughout the United States. The Winchester Signature series and the premium brand, King Buck, will be available to purchase at big-box stores, select dealers and online retailers. 

“We are extremely excited to offer a very diverse lineup of pet products that feature the legendary Winchester and King Buck brands,” said Brett Flaugher, President of Winchester Ammunition. “As a brand of more than 150 years, it’s important that our products demonstrate a dedication to value, quality, and innovation that our customers can rely on.” 

To explore the Winchester pet lines and locate a retailer or dealer in your area, visit

About The Third Bull & Co

The Third Bull & Co. (T3B) is a full-service sales and marketing firm with decades of experience in all areas of the outdoor industry. T3B is purposefully designed to streamline the go-to-market strategies of their tenant brands in the areas of brand development and management, marketing and content creation, advertising and brand messaging, sales management, fulfillment, and distribution. The Third Bull & Co. currently manages a portfolio of brands including Armasight, FAB Defense, Ball and Buck, Helix 6 Precision, Ulfhednar, and Winchester consumer products. Learn more about The Third Bull & Co. by visiting

About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 157-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting or connecting with us on Facebook at

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 157 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.