August 12, 2026 – Dixon, CA – KUIU, a leader in high-performance hunting gear and apparel, introduces Veros, the newest addition to its camouflage lineup and its fourth pattern to date. Designed specifically for darker hardwoods and late-season timber, Veros gives hunters a pattern engineered for the tonally dark, deciduous cover where lighter options fall short.
Veros disappears into tree bark, thick brush, vegetation, shadows, and saturated fall environments. Its vegetation-appropriate colors create a natural, non-photorealistic pattern that holds up at both bow range and extended yardages, making it well-suited for whitetail hunting from the stand, waterfowl hunkered down in flooded timber, and turkey working through the hardwoods.
Veros carries a deeper overall brown and grey tone,built to hold up in the shadowed, deciduous cover typical of late-season conditions. The pattern's contrast and scale are engineered for close encounters as well as long-range glassing, addressing distances where most camouflage options lose effectiveness. Drawing on KUIU's signature breakup design, Veros pairs macro elements with micro details for superior outline disruption without looking artificial. The pattern's four-color palette, Arctic Shadow base, Major Brown, Ash dark brown, and Asphalt dark grey, layer seamlessly with existing KUIU solids for easy kit-building.
"Late-season timber and flooded hardwoods demand something darker and more adaptable than anything else in our lineup," said Kevin Wilkerson, VP of Brand Marketing at KUIU. "Veros was built specifically for that environment. It's the pattern our hunters have been asking for."
The Veros pattern will be offered on kuiu.com across seventeen products in the brand’s established collections. For media inquiries, contact Gordon Brown at gordon@darbycommunications.com.
About KUIU
Based in Dixon, California, KUIU was founded in 2011 to provide the most advanced hunting gear and layering systems. KUIU designs innovative, lightweight, and durable equipment, exclusively available online for a direct-to-customer experience that emphasizes quality and value. For more information, visit www.KUIU.com or contact customer service at 1-855-367-5848, Monday–Friday, 7:30 AM–4:00 PM PST.
Contact: Gordon Brown
Darby Communications
gordon@darbycommunications.com
