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July 31st will mark the beginning of the 2026 Ducks Unlimited Expo, affectionately known to the community as “DUX.” For hunters, this is the official kickoff of preparation for the hunting season ahead and a great time to build their wish list of the latest hunting products, right from the Expo floor in Memphis. For the manufacturers, this event works as the litmus test for the success of the new products that resulted from 12-plus months of product development. For ALPS OutdoorZ, the new DU Legacy Line will be the product showcase, but DUX 2026 will be bigger yet.
Mission Refinement & Film
Over the last 12 months, ALPS has been developing more than industry-leading waterfowl gear under the DU collaborative line of products. Founder Dennis Brune and his team, inclusive of his 3 children working in the business, have been architecting a refreshed brand position and appearance. The uniqueness of this quest is that there has been no departure from who the brand is, or development of a new position from that formed over 30 years of doing business. Instead, this refresh has been a fine-tuning of the ALPS identity, their purpose of developing products to ensure greater experiences for outdoorsmen, and promotion of their devotion to conservation. Sure, brand aesthetics have evolved, but the core of this movement is to outwardly communicate that the Missouri-based company is proud of their heritage, and even more proud to be serving the mission of their consumers and the wild lands that they live in.
As part of this fresh approach and to celebrate their long-time partnership with Ducks Unlimited, ALPS is excited to announce the upcoming launch of their short film, The Convergence: Duty & Legacy. The ALPS team will collaboratively launch this media project with DU during the week of DUX. This film is sure to foster energy for the DUX event and the conservation efforts of the week. Narrated by founder Dennis Brune, The Convergence will tell the story of origin, ALPS’ passion for supporting DU conservation, the duty that both institutions have provided, and the legacy that is being worked towards. This film is an extension of ALPS’ mission of building a stronger connection between the brand purpose, conservationists, and the consumers that entrust their outdoor experience with ALPS.
“We couldn’t be more proud of our partnership in grassroots conservation efforts with Ducks Unlimited, and the continued DU Licensed line of products that give directly back to habitat restoration,” confirms Dennis Brune, “Further, we hope to strengthen our relationship with our fellow conservationists and outdoorsmen through efforts such as the launch of The Convergence.” The week of July 31st, this film will be launched in collaboration with Ducks Unlimited and will be available for viewing on the DU and ALPS social/digital extensions. Hunters and conservationists can stay tuned to the DU and ALPS social platforms for promotional pieces and details on the official launch time.
New ALPS DU Products
As hunters walk the DUX floor, the product centerpiece for ALPS will be the new DU Legacy Line of products. A fully comprehensive line of classy looks and premium performance, the DU Legacy Line is sure to turn heads. From the DU Legacy Shotgun Case to the DU Legacy Waterfowler’s Bag, and the new DU Legacy Gun Sling, this collection features fine full-grain leather work, waterproof waxed cotton canvas, and a premium design that results in a tasteful look that is sure to catch the eyes of everyone at the Expo. A few of the leading products…
DU Legacy Shotgun Case Specifications
- Construction: Genuine full-grain leather construction
- Hardware: Antique brass hardware
- Length: 46” Overall Length – adjustable in 2” increments
- Pad: Sliding full-grain leather pad
- Dimensions: 54" L x 9" W
- Weight: 2 lbs. 5 oz.
- DU Legacy Shotgun Case MSRP: $249.99
DU Legacy Waterfowler’s Bag Specifications
- Construction: Rugged, durable, and highly water-resistant 12 oz. waxed cotton canvas with full-grain leather accents and trim.
- Hardware: Antique brass hardware.
- Dimensions: 8" H x 12" W x 9" D
- Weight: 3 lbs. 2 oz.
- DU Legacy Waterfowler’s Bag MSRP: $219.99
DU Legacy Gun Sling Specifications
- Construction: Genuine full-grain leather construction
- Hardware: Antique brass hardware
- Length: 46” Overall Length – adjustable in 2” increments
- Pad: Sliding full-grain leather pad
- Weight: 7 oz.
- DU Legacy Gun Sling MSRP: $69.99
The finest feature of the DU Legacy Line is that a percentage of all proceeds will be reinvested to continue building financial support for waterfowl habitat across the country. When outdoorsmen purchase ALPS DU Legacy Line pieces or any ALPS DU-licensed gear, they are directly supporting habitat conservation across North America. True to the name of the collection, “DU Legacy,” ALPS will stand behind the mission of driving a legacy of waterfowl conservation and the lifestyle that spawns future generations of hunters.
Stay Tuned
The fall of 2026 is sure to be one to remember for ALPS OutdoorZ. A milestone, if you will, for the lifecycle of the brand, the mission, and the Brune family. Working with Ducks Unlimited primarily for the collaborative mission of habitat restoration and conservation, but secondarily to continue building legacy in lifestyle and hunting through premium product collections, will be at the forefront. Waterfowlers can expect to see refined marketing and messaging efforts that include projects like The Convergence, or attending DUX, which will be a priority in the strategy of strengthening the ALPS family of outdoorsmen. ALPS and DU encourage you to join us in watching The Convergence as it launches the week of July 31st, and to join the team at Booth #146 during the DUX Expo.
