Scheels Supports Prairie Waterfowl

Scheels attains DU Legacy Sponsor status through gifts and event support

Scheels has long partnered with outdoor and conservation groups like Ducks Unlimited. This support helps improve the lives of Scheels’ customers and employees and is a natural fit for one the country’s most successful sporting goods companies.

“These organizations are working hard to protect the great outdoors and all the opportunities they offer to everyone, and Ducks Unlimited is a leader in these efforts,” said Scheels CEO Steve M. Scheel. “Many of Scheels’ 6,500 associates enjoy the great outdoors, so this investment is essential for their business and passions.”

Scheels, based in Fargo, North Dakota, has long been a staunch supporter of Ducks Unlimited. Over the past five years, the company has attained Legacy Sponsorship status through corporate gifts and its support of DU banquets in communities that are home to Scheels stores.

“We’re proud to partner with Ducks Unlimited, particularly in the Prairie Pothole Region, which is where Scheels was started,” Steve said. “Our partnership with DU is working to protect wetlands, which are vital to North American waterfowl populations, clean water, and outdoor recreation.”

Scheels was founded in 1902 when Steve’s great-great grandfather, Frederick A. Scheel, used $300 earned from his first potato harvest as a down payment on a small hardware and general merchandise store in Sabin, Minnesota. Over the ensuing 116 years, Scheels has expanded to 27 stores in 12 states and will open its 28th store location in the Dallas, Texas, area in 2020.

“We’re grateful for Scheels’ tremendous commitment to conservation and community leadership,” said Eric Lindstrom, DU’s managing director of development for the Great Plains Region. “Steve is also a passionate waterfowler and DU Life Sponsor.”