MEMPHIS, Tenn. – Oct. 10, 2012 – The Ducks Unlimited Facebook page hit an important milestone this week as it crossed the half-million-fan mark. Over the last two years, DU has added more than 430,000 people to its fan base.
"Ducks Unlimited's digital efforts are an important part of pursuing our mission of wetlands and waterfowl conservation across North America, as well as reaching the next generation of conservationists," said Tom Fulgham, chief communications officer for Ducks Unlimited. "Our Facebook page has seen incredible growth during DU's 75th anniversary celebration this year, and we hope to see that trend continue as we engage more supporters online. We are grateful to have so many fans across the continent following our brand and supporting our mission."
DU has been ramping up its digital programs over the last five years, including growing its Facebook presence and overhauling the organization's website, www.ducks.org. Rounding out DU's digital efforts are special web features such as Waterfowl 360° and DU's Waterfowl Migration Map, which offer exclusive content for waterfowl hunters, and a suite of mobile applications that cater to conservationists of all kinds.
"Connecting with young people—both current and prospective supporters—has been central to our digital efforts. More than 80 percent of DU's Facebook fans are under the age of 35 and more than 60 percent are under 25," said Anthony Jones, DU's web director. "We are making sure future generations not only hear about DU and understand our mission, but that we build relationships with them and usher them into DU's volunteer community—the heart of our organization.
"We're also encouraged that more than 130,000 women are an active part of DU's Facebook fan base, and we will continue working to engage a diverse group of supporters online through this and other channels," Jones continued.
Ducks Unlimited expects increased activity in its social media and online communities throughout the fall migration as digital tools and content help waterfowl enthusiasts track the birds, learn new hunting tips and stay connected with DU.
"It's a great time of year for Ducks Unlimited online," Fulgham said. "After a long, hot summer, waterfowl hunters and other outdoor enthusiasts are eager to get outside and pursue the traditions they treasure. We are pleased to be able to provide them with digital tools and resources that help make their outdoor experiences more productive and enjoyable."
Ducks Unlimited Inc. is the world's largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, DU is celebrating its 75th anniversary this year, with special events, projects and promotions across the continent. Ducks Unlimited has conserved more than 12 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/DucksUnlimited, follow our tweets at twitter.com/DucksUnlimited and watch DU videos at youtube.com/DucksUnlimitedInc.