DU Migration Map tops more than 1.5 million page views

Opening Day site built for waterfowl hunters, by waterfowl hunters

MEMPHIS, Tenn., Nov. 2, 2009 – Ducks Unlimited members and waterfowl hunters throughout the U.S. are utilizing DU's Migration Map in unprecedented numbers. Surpassing more than 1.5 million page views within the site's first two months is allowing waterfowl hunters to utilize the migration map to improve their success in the field.

View the DU Migration Map now"We have created the 'ultimate waterfowl hunter's resource' with Opening Day-First Flight," says Anthony Jones, director of Internet services for DU. "The migration map is only successful when hunters post detailed reports of the migration they are personally witnessing while they are in the field. Our numbers are showing that not only are visitors utilizing the map, but the feedback we are getting shows that hunters are using the site's many aspects as tools within every flyway."

Opening Day-First Flight offers constantly changing articles, video, gear features and several interactive maps for waterfowl hunters to utilize throughout the season. It offers everything from state agency sites to get licenses to detailed weather maps in conjunction with the Zip code they plan to waterfowl hunt; it's the most comprehensive waterfowl hunting site on the web.

"We have continually built interactive applications for the site and the Migration Map," Jones says. "With the video contest, member photo application and the constantly updated content, it's not surprising that we have been able to reach 1.5 million page views in the first two months."

Opening Day-First Flight site and DU's Migration Map went live Sept. 1, 2009, and will be live until Jan. 31, 2010. Understanding that waterfowl hunters are the foundation of wetland conservation in North America, DU has worked to help improve waterfowl populations since its inception in 1937. The Opening Day-First Flight site is a testament to the passion waterfowl hunters embody and their commitment to the resource. Visit openingday.ducks.org for the experience.

Ducks Unlimited is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved nearly 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow, and forever.

Chris Jennings