Maryland Sinkbox Demographics

DU Member demographics  (outstanding Consumers)
A Dozen good reasons why you should advertise in the next DU Sinkbox

1.        Upscale members:

·           Male                               95.1%
·           Age                                 44 yrs
·           Married                           75%
·          Graduated College             48.3%
·          Professional/Managerial   49.3%
·          Median Household Income $76,300
·          Median Net Worth           $317,100
·          Owns a Home                   86.5%
·          Owns second home           18.1%

2.        Mail Order Enthusiasts

85% of Ducks Unlimited members order merchandise by mail or telephone, and spend an average of $499 annually

3.        Adventurous Vacationers:

54% of Ducks Unlimited members plan to take a hunting vacation within the next twelve months.  27% have a valid US Passport

4.        Big League Boaters

Nearly 67% of Ducks Unlimited members own a boat

5.        Dog Lovers

64% own a dog.  Of those, 73.8% own a sporting dog.

6.        Frequent Flyers

89% of Ducks Unlimited members took a domestic trip within the last year. 

7.        Well-Equipped Sportman

497,473 Ducks Unlimited members (nationwide) own a shotgun, and 437,089 own rifles

 ·          Boots                   88.1%
·          Camouflage           78.3%
·          Insulated Jacket     76.7%
·          Waders                 69.8%
·          Binoculars             78.5%
·          Rifle Scopes          63.9%
·          Decoys                 59.8%
·          Duck Calls            68.1%
·          Ear Protectors       48.9%
·          Hunting Knives      73.9%
·          Bow and Arrow     37.6%
·          Rifle                     78.9%
·          Shotgun                89.8%
·          Muzzleloader        22.0%

 8.        Securities/Investment Ownership

86% of DU readers own investments.  The median current market value of those investments is $101,000

 9.        Vehicle Ownership

·          Own any SUV, Pickup or Van           83%
·          Sport Utility                                    38%
·          Full size Pickup                               37%
·          Compact/Midsize Pickup                  20%
·          Van/Mini Van                                   16%

10.     Active Outdoorsman

82% of DU members hunted last year

·          Hunted Waterfowl                76.7%
·          Hunted Upland Birds            56.8%
·          Hunted Deer                       64.7%
.          Hunted Turkey                     25.9%
·          Fished Freshwater                 72.6%
·          Fished Saltwater                   24.8%
·          Fly Fished                             22.2%
·          Camping                              41.6%
·          Target, Trap, Skeet, Clays     45.1%
·          Bicycling                              28.7%
·          Bird watching                       31.6%
·          Power Boating                     47.1%
·          Hiking/Backpacking             25.1%
·          Golf                                    41.4%
·          Fitness/Exercise/Walking     58.8%

 11.     Avid Fishermen

DU members spend 15 days freshwater fishing annually

 12.     Collectors

63% collect aqrt or collectibles and spend a median amount of $700 annually

·          Prints               67.9%
·          Firearms           43.4%
·          Paintings          35.8%
·          Decoys/Calls    34.4%
·          Antiques           33.2%
·          Plates               26.9%
·          Books              24..3%