Mossy Oak named Ducks Unlimited corporate partner

New DU camouflage pattern to hit shelves next spring

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Mossy Oak is now the official camo pattern of Ducks Unlimited.

MEMPHIS, Tenn. - Dec. 1, 2015 - Mossy Oak Brand Camo is Ducks Unlimited's newest corporate partner, making the well-known brand the official camouflage of Ducks Unlimited.

"It was with great pleasure that I had the opportunity to share not only business discussions, but also a blind with DU CEO, Dale Hall, and DU President, Paul Bonderson," said Chris Paradise, chief sales officer for Mossy Oak. "As hunters and conservationists we are in great hands with these two gentlemen."

Founded by Toxey Haas in 1986, Mossy Oak is a leading manufacturer of camouflage patterns, concealing hunters from waterfowl, big game, turkeys and everything in between. The company is a leader in the camouflage industry, and also supports programs and organizations committed to conservation and hunting and shooting sports.

"Haas Outdoors and Mossy Oak have a long-standing commitment to conservation across North America. In keeping with that tradition, Mossy Oak has joined DU to support our wetlands and waterfowl conservation efforts while also providing DU members and volunteers a one-of-a-kind camo pattern," said Amy Batson, DU's chief fundraising officer. "We're proud to call Mossy Oak our latest partner, and I'm certain DU supporters will enjoy the new pattern featuring the iconic DU duck head logo incorporated into the Shadow Grass Blades camo."

For nearly 30 years, Mossy Oak Brand Camo has developed quality camouflage patterns for outdoorsmen and women, and Shadow Grass Blades is among the most popular and versatile waterfowl camouflage patterns on the market. In addition to its camouflage patterns and products, Mossy Oak expanded their brand to include several sister companies: Nativ Nurseries, BioLogic, Mossy Oak Properties, Mossy Oak Gamekeepers, and Mossy Oak golf courses.

"For the past 30 years, Mossy Oak has considered waterfowl, and specifically waterfowl conservation, a priority," Paradise said. "Our commitment to the resource and to developing the best camouflage to hunt ducks and geese across North America is second to none here at Mossy Oak. As we announce our long-term partnership with Ducks Unlimited as the organization's official camouflage, we are now able to further our dedication to the resource, our waterfowl licensees and our cherished fraternity of waterfowl hunters across the nation."

With more than 1,000 licensees, Mossy Oak maintains retail partnerships, licensing and cooperative relationships with all the major outdoor sporting goods retailers in the United States.

The five-year partnership with Ducks Unlimited was inked on August 15, and products sporting the new camouflage pattern are slated to hit shelves in 2016.  

For more information visit mossyoak.com or ducks.org

Ducks Unlimited Inc. is the world's largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/DucksUnlimited, follow our tweets at twitter.com/DucksUnlimited and watch DU videos at youtube.com/DucksUnlimitedInc.

 

 Media Contact:
Matt Coffey
(901) 758-3764
mcoffey@ducks.org