Ducks Unlimited readers are active outdoorsmen and hunting enthusiasts. They are engaged with the organization and committed to our conservation mission. Their enthusiasm for hunting, particularly of waterfowl, drives their spending habits, including purchases of guns, ammunition, optics and hunting equipment and apparel.
What else sets a Ducks Unlimited readers apart from the crowd and makes them different from those of other outdoor magazines? Find out more by clicking the links below, in PDF format unless otherwise indicated.