DU Mobile Apps
Banding Together for Waterfowl

New supply chain sustainability program for U.S. crops supported by DU


MEMPHIS – July 8, 2014 – Today, Field to Market®, the Alliance for Sustainable Agriculture announced the launch of a new agricultural supply chain program for U.S. commodity crops. The Field to Market metrics and benchmarks, developed through a multi-stakeholder process over the past several years, will become an important platform for measuring, promoting and reporting continuous improvement in corn, soybeans, wheat, cotton, rice, potatoes and other crops related to seven sustainability indicators: land use, soil conservation, soil carbon, irrigated water use, water quality, energy use and greenhouse gas emissions.

The new program will focus on measuring current sustainability outcomes, promoting continuous improvement at the field and landscape level, and enabling supply chain sourcing claims.

"The announcement signals a major commitment from members to address supply chain sustainability in a manner that is transparent, grounded in science, focused on outcomes and open to a full range of technology choices while considering productivity, environmental quality and human well-being," said Rod Snyder, president of Field to Market.

Field to Market’s new program framework comes with the support and participation of some of the most prominent members of the food, environmental and agriculture sector, including Ducks Unlimited.  

"Ducks Unlimited is actively engaged in improving working lands for waterfowl so farmers can stay on the land and continue producing vital food resources while maintaining environmental sustainability and enhancing wildlife habitat," said DU CEO Dale Hall. "In particular, our winter wheat and rice ag programs have been very successful in providing habitat for waterfowl and increased profitability for producers."

The membership of Field to Market includes:
Agrium US, Inc.; American Crystal Sugar Company; American Farm Bureau Federation; American Soybean Association; Archer Daniels Midland Company; Bayer CropScience; BASF; Biotechnology Industry Organization; Bunge; Cargill; CHS, Inc.; Conservation Technology Information Center; Cotton Incorporated; CropLife America; CropLife International; Dow AgroSciences; Ducks Unlimited; DuPont Pioneer; Environmental Defense Fund; FleishmanHillard; General Mills; Indiana Soybean Alliance; Innovation Center for U.S. Dairy; International Plant Nutrition Institute; John Deere; Kellogg Company; Land O’Lakes, Inc.; McDonald’s Corporation; Monsanto Company; National Association of Conservation Districts; National Association of Wheat Growers; National Corn Growers Association; National Cotton Council of America; National Potato Council; North Carolina State University; Penton Media; Procter & Gamble; Syngenta Corporation; The Coca-Cola Company; The Fertilizer Institute; The Freshwater Trust; The Mosaic Company; The Nature Conservancy; Thompson Coburn LLP; Unilever; United Soybean Board; University of Arkansas Division of Agriculture; University of Wisconsin-Madison College of Agricultural and Life Sciences; US Soybean Export Council; USA Rice Federation; USDA Natural Resources Conservation Service; Walmart; World Resources Institute; World Wildlife Fund – US. 

Field to Market®, the Alliance for Sustainable Agriculture, brings together a diverse group of grower organizations, agribusinesses, food, fiber, restaurant and retail companies, conservation groups, universities and agency partners to focus on promoting, defining and measuring the sustainability of food, fiber and fuel production. For more information, go to www.fieldtomarket.org and follow on Twitter @FieldToMarket.

Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America's continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information on our work, visit www.ducks.org. Connect with us on our Facebook page at facebook.com/DucksUnlimited, follow our tweets at twitter.com/DucksUnlimited and watch DU videos at youtube.com/DucksUnlimitedInc.

Andi Cooper


Free DU Decal

Receive a free DU decal when you signup for our free monthly newsletter.