MD Sinkbox Demographics
DU Member demographics (outstanding Consumers)
A Dozen good reasons why you should advertise in the next DU Sinkbox
1. Upscale members:
· Male 95.1%
· Age 44 yrs
· Married 75%
· Graduated College 48.3%
· Professional/Managerial 49.3%
· Median Household Income $76,300
· Median Net Worth $317,100
· Owns a Home 86.5%
· Owns second home 18.1%
2. Mail Order Enthusiasts
85% of Ducks Unlimited members order merchandise by mail or telephone, and spend an average of $499 annually
3. Adventurous Vacationers:
54% of Ducks Unlimited members plan to take a hunting vacation within the next twelve months. 27% have a valid US Passport
4. Big League Boaters
Nearly 67% of Ducks Unlimited members own a boat
5. Dog Lovers
64% own a dog. Of those, 73.8% own a sporting dog.
6. Frequent Flyers
89% of Ducks Unlimited members took a domestic trip within the last year.
7. Well-Equipped Sportman
497,473 Ducks Unlimited members (nationwide) own a shotgun, and 437,089 own rifles
· Boots 88.1%
· Camouflage 78.3%
· Insulated Jacket 76.7%
· Waders 69.8%
· Binoculars 78.5%
· Rifle Scopes 63.9%
· Decoys 59.8%
· Duck Calls 68.1%
· Ear Protectors 48.9%
· Hunting Knives 73.9%
· Bow and Arrow 37.6%
· Rifle 78.9%
· Shotgun 89.8%
· Muzzleloader 22.0%
8. Securities/Investment Ownership
86% of DU readers own investments. The median current market value of those investments is $101,000
9. Vehicle Ownership
· Own any SUV, Pickup or Van 83%
· Sport Utility 38%
· Full size Pickup 37%
· Compact/Midsize Pickup 20%
· Van/Mini Van 16%
10. Active Outdoorsman
82% of DU members hunted last year
· Hunted Waterfowl 76.7%
· Hunted Upland Birds 56.8%
· Hunted Deer 64.7%
. Hunted Turkey 25.9%
· Fished Freshwater 72.6%
· Fished Saltwater 24.8%
· Fly Fished 22.2%
· Camping 41.6%
· Target, Trap, Skeet, Clays 45.1%
· Bicycling 28.7%
· Bird watching 31.6%
· Power Boating 47.1%
· Hiking/Backpacking 25.1%
· Golf 41.4%
· Fitness/Exercise/Walking 58.8%
11. Avid Fishermen
DU members spend 15 days freshwater fishing annually
12. Collectors
63% collect aqrt or collectibles and spend a median amount of $700 annually
· Prints 67.9%
· Firearms 43.4%
· Paintings 35.8%
· Decoys/Calls 34.4%
· Antiques 33.2%
· Plates 26.9%
· Books 24..3%